Use Color Fonts for Emphasis

All modern E-Mail clients allow you to choose colors for your fonts. This comes in handy to emphasize something in your E-Mail. Use a different color for any particular text that you would like to be emphasized.

Sometimes, people ask me if using red color fonts is akin to shouting or using a louder voice in normal speech. It is not so. Using all capitals is akin to shouting when it comes to E-Mail So go ahead, do not be afraid to use color in your E-Mail. After all, the most important thing is to get your message across effectively and color can certainly be of help in some situations.